ANYBAG

ANYBAG is a New York-based sustainable fashion brand that upcycles single-use plastic bags into handcrafted, durable totes made right in Manhattan. In this project, I translated their brand identity and sustainability mission into a visual narrative. I used different color combinations based on their brand colors to catch the audience's eye, and transformed two semicircles into an eye at the beginning, representing "a new idea, a new concept is coming." I'm really happy I got the chance to present my work to their team and give them more ideas about how their values can come to life and connect with an audience.