DUMBO has been a Brooklyn landmark for over a century, factories, art studios, bridges, and community all in one neighborhood. But as tourism grew, the neighborhood lost its own voice.

How do I build an identity that belongs to the people who actually live there?

I designed four color zones: Come Create, Come Enjoy, Come Breathe, Come Play.
 
Each giving a different corner of the neighborhood its own character, and all converging into one shared spirit: Come Together.

I envision DUMBO as a lively, inclusive place where children, young people, and families naturally gather, a community that welcomes all ages and backgrounds, offers moments of ease and breathing space within busy New York, and continues to preserve its historic character while embracing creative innovation.

Working to bring the vision to life by designing community-driven experiences, activating historic and public spaces with creativity into the everyday fabric of the neighborhood.