Manhattan Institute of Management is a business school located in the heart of Manhattan's Financial District, offering international students direct access to one of the world's most concentrated business ecosystems. I developed this self-initiated three-platform content proposal to address that gap, assigning each platform a distinct job: an Instagram Reel as the emotional entry point, a TikTok as the information hook, and an IG Feed Post as a saveable reference for practical concerns. The concept was presented to their social media team.